Car & Classic is the worlds largest online auction for classic cars. I created a new design concept, vision and system for their native app. A way to optimize the user experience, inhouse productivity and brand identity. A flexible tool to keep improving over time while staying an easy to use, likable and consistent service for finding your dream classic. Mood board images and video from Totem Automobili.

I organized and led Viaplays biggest redesign initiative ever. Creating a completely new design system and language. Hands-on design, mentoring and collaboration with the whole organisation. Everything consistently on seven different platforms. From the smallest phones to giant widescreen TVs. Top management labeled the new design a business critical must-win bet. The new design was part of successfully raising 4.4 billion in capital to fund the global expansion plans. And many users rate the design 10/10.

I organised and led the development of a new product design framework. Enabling designers to implement a new brand design concept autonomously and iteratively across all teams, platforms and sub brands. I also worked on refining and optimizing the design for the motor business area. And I designed new concepts on how to improve the overall browse, filter and search functionality.

I designed concepts on how SHL should optimise digitally for the future. A way to build their stars, confirm the high level of the league and support their business goals. A way to attract users with free editorial content and then send them in to the conversion funnels of SHL and their sponsors. The management teams reaction; "this would be the dream".

I created a completely new beach towel brand from scratch. Something to unite beach lovers across the world. Research was the best part and was done across large parts of the atlantic and mediterranean coastlines. The towels are sold in surf shops, beach shops and even the Vans store. As well as on the ecommerce platform I designed of course.

Tokyo Matsuge is a new japanese top quality mascara brand. This test winning mascara is guaranteed to make you both prettier and happier. And it also washes off with just water. Here is some examples from the nordic launch I art directed.

I did art direction for the product images for the models T-Four Wireless and A-Seven Wireless. The images were used for packaging, advertising, social media, ecommerce etc. I also did some animation for social media and digital store screens.

Organic champagne means extra friendly bubbles. Maybe something to celebrate in itself. I designed the labeling inspired by old bottles found in the deepest cellars of the regions most ancient châteaux.

The history since 1873 on an island as beautiful as Gotland obviously makes Gotlands Kalkstensfabrik one of the most inspiring clients I ever had. I designed their new brand identity. Logo, typography, colors, grid system, image guidlines etc.

I designed the packaging for many of Lidls private brands. Mainly swedish brands but also finnish, danish, spanish, bulgarian etc. The distinctively swedish brand design for Himlajord won Lidl an award at Dagligvarugalan. My redesign of Lidl's kaviar even outcompeted Kalles kaviar from all Lidl stores. Outcompeting such an iconic brand feels like the ultimate proof of what design can actually achieve.

Designing the brand identity for one of Södermalms most iconic spots was one of the most fun jobs I ever did. Including their subbrands Little Quarter, Love Food Cafe and XXX. Playing with different cartoon characters to illustrate the food was a great way to have something thats both unique to the brand and very reusable for different needs.

We all love to travel. Being the guest art director for an issue of swedens largest travel magazine was aaaalmost as much fun as actually traveling. Especially since "my" issue got so much good feedback from the readers.