Design for growth,

SCALE AND PEOPLE.

Design for

Growth, scale

AND PEOPLE.

I help you design your product, brand and company. More than 20 years of experience. UX, UI, Brand design, Art direction and Leadership.

Abundo

All time high

Abundo lets you visit hundreds of events with their subscription as your ticket. Like Netflix but live. I redesigned their app, their producer admin system, their ads and their social media. All done from a user, brand and productivity standpoint. Strategically we want to communicate the abundance of the big city. The people, cultures, events, venues, sights, art, experiences etc. The hustlin, bustlin, ever changing, inspiring city you love. Algorithms will help keep the app and the ads feel like your favourite neighbourhood. Abundos number of subscribers reached an all time during my work with them.
Product design
Design direction
Design system
Brand identity
subscription service

Car & Classic

World#1

Car & Classic is the worlds largest online auction for classic cars. I created a new design concept, vision and system for their native app. A way to optimize the user experience, inhouse productivity and brand identity. A flexible tool to keep improving over time while staying an easy to use, likable and consistent service for finding your dream classic. Mood board images and video from Totem Automobili.
Product design
Design direction
Design system
Brand identity
ecommerce

Viaplay

4.4 billion
10/10

I organized and led Viaplays biggest redesign initiative ever. Creating a completely new design system and language. Hands-on design, mentoring and collaboration with the whole organisation. Everything consistently on seven different platforms. From the smallest phones to giant widescreen TVs. Top management labeled the new design a business critical must-win bet. The new design was part of successfully raising 4.4 billion in capital to fund the global expansion plans. And many users rate the design 10/10.
Product design
Design direction
Design system
Brand identity
subscription service
Watch Once Upon a Time... in Hollywood with our free trial.
Free trial.
A free trial play button on popular movie trailers was a way to get new users to sign up and get some instant gratification.
Try 7 days free

Blocket

+200M

I organised and led the development of a new product design framework. Enabling designers to implement a new brand design concept autonomously and iteratively across all teams, platforms and sub brands. I also worked on refining and optimizing the design for the motor business area. And I designed new concepts on how to improve the overall browse, filter and search functionality. Designing a performance feature for the car dealership admin increased ad revenues by 200 million while keeping dealers feeling it's a win win.
Product design
Design direction
Design system
ecommerce

SHL

"The dream"

I designed concepts on how SHL should optimise digitally for the future. A way to build their stars, confirm the high level of the league and support their business goals. A way to attract users with free editorial content and then send them in to the conversion funnels of SHL and their sponsors. The management teams reaction; "this would be the dream".
Product design
Design direction
Ecommerce

Beach
Collector

Sun, sea and sand

I created a completely new beach towel brand from scratch. Something to unite beach lovers across the world. Research was the best part and was done across large parts of the atlantic and mediterranean coastlines. The towels are sold in surf shops, beach shops and even the Vans store. As well as on the ecommerce platform I designed of course.
Ecommerce
Brand identity
Product design
Art direction
Animation
Illustration

Tokyo
Matsuge

Nordic launch

Tokyo Matsuge is a new japanese top quality mascara brand. This test winning mascara is guaranteed to make you both prettier and happier. And it also washes off with just water. Here is some examples from the nordic launch I art directed.
Art direction
photography
retouching

Jays

Music to your ears

I did art direction for the product images for the models T-Four Wireless and A-Seven Wireless. The images were used for packaging, advertising, social media, ecommerce etc. I also did some animation for social media and digital store screens.
Art direction
Animation
3d modeling

Pol
Cochet

Friendly bubbles

Organic champagne means extra friendly bubbles. Maybe something to celebrate in itself. I designed the labeling inspired by old bottles found in the deepest cellars of the regions most ancient châteaux.
brand identity
packaging design

Gotlands
Kalkstens-
fabrik

1873

The history since 1873 on an island as beautiful as Gotland obviously makes Gotlands Kalkstensfabrik one of the most inspiring clients I ever had. I designed their new brand identity. Logo, typography, colors, grid system, image guidlines etc.
brand identity
Design direction
art direction

Lidl

Crushed a superbrand

I designed the packaging for many of Lidls private brands. Mainly swedish brands but also finnish, danish, spanish, bulgarian etc. The distinctively swedish brand design for Himlajord won Lidl an award at Dagligvarugalan. My redesign of Lidl's kaviar even outcompeted Kalles kaviar from all Lidl stores. Outcompeting such an iconic brand feels like the ultimate proof of what design can actually achieve.
brand identity
design direction
Art direction
Packaging design

Marie
Laveau

Food, drinks, art, music

Designing the brand identity for one of Södermalms most iconic spots was one of the most fun jobs I ever did. Including their subbrands Little Quarter, Love Food Cafe and XXX. Playing with different cartoon characters to illustrate the food was a great way to have something thats both unique to the brand and very reusable for different needs.
brand identity
Social media
Art direction
guerilla marketing

Vagabond

Swedish#1

We all love to travel. Being the guest art director for an issue of swedens largest travel magazine was aaaalmost as much fun as actually traveling. Especially since "my" issue got so much good feedback from the readers.
Art direction
magazine design